PRIVACY POLICY

Laura Vann Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.lauravann.co.uk (the “Site”), make a purchase, or interact with us in any way.
We may update this Privacy Policy from time to time, and we encourage you to review it regularly to ensure you are aware of any changes.
1. Our Data ControllerThe data controller responsible for your personal data is:Laura Vann LtdUnit 5B, The Courtyard, Sutton Coldfield, West Midlands, B75 7BU, United KingdomEmail: info@lauravann.co.ukWe are registered in England and Wales and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For EU-based customers, we also act in accordance with the EU GDPR.
2. Personal Information We Collect
We collect and process the following types of personal information:a. Information you provide directly:
  • Name, billing address, shipping address, and contact details (email address and phone number).
  • Payment information (via secure payment gateways such as Shopify Payments, PayPal, Google Pay, or Apple Pay).
  • Details submitted through forms, such as newsletter subscriptions, back-in-stock notifications, wishlists, or contact forms.
  • Account login information (if you create an account).
b. Information collected automatically:When you browse the Site, we automatically collect data such as:
  • IP address, browser type, and operating system.
  • Pages visited, time spent on site, and referral source.
  • Date/time stamps, search terms, and clickstream data.
  • Device identifiers and cookie information (see our Cookie Policy for more details).
We refer to this automatically collected data as “Device Information.”
3. How We Use Your Personal InformationWe use your information to:
  • Process and fulfil your orders (including payment processing, shipping, and returns).
  • Communicate with you regarding your purchase or account.
  • Prevent fraudulent transactions and ensure security.
  • Improve our products, services, and website experience.
  • Conduct internal record keeping and performance analysis.
  • Send you marketing communications (only where you have opted in).
The lawful bases for processing under UK and EU GDPR include:
  • Contractual necessity – to fulfil your purchase or service.
  • Legitimate interest – to improve our services and protect against fraud.
  • Consent – for marketing communications.
  • Legal obligation – to comply with UK or EU laws.
4. Sharing Your Personal InformationWe only share your data with trusted third-party service providers who help us operate our business, such as:
  • Shopify – for hosting and powering our online store.
  •  You can read Shopify’s Privacy Policy here: Shopify Privacy Policy.
  • Google Analytics – for website analytics and performance tracking.
  •  Read more here: Google Privacy Policy.
  • Email marketing platforms (e.g., Klaviyo) – for sending newsletters or product updates, if you’ve subscribed.
  • Courier partners – for shipping and delivery services.
  • Payment processors – to securely manage your payments.
We never sell or rent your personal information.We may disclose your data if required to comply with the law, enforce our terms, or protect our legal rights.
5. International Data TransfersSome of our partners (e.g., Shopify, Klaviyo, Google) may transfer data outside the UK or EEA, including to Canada or the United States. When this occurs, we ensure adequate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses (SCCs).
6. Data RetentionWe retain your personal data only for as long as necessary to fulfil the purposes it was collected for, including legal, accounting, or reporting obligations.When data is no longer needed, it is securely deleted or anonymised.
7. Your Rights
Under the UK and EU GDPR, you have the following rights:
  • Access: Request a copy of your personal data.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data in certain circumstances.
  • Restriction: Request limited processing of your data.
  • Portability: Request your data be transferred to another controller.
  • Objection: Object to processing based on legitimate interests, including direct marketing.
To exercise your rights, contact us at info@lauravann.co.uk.You also have the right to file a complaint with the Information Commissioner’s Office (ICO) in the UK: www.ico.org.uk.
8. Security of Your DataWe use appropriate technical and organisational measures to protect your data, including:
  • Secure “https” access to all transactional areas of our website.
  • SSL encryption for payment transactions.
  • Restricted employee access to personal data.
  • Password-protected accounts and encrypted databases.
However, please note that no transmission of data via the Internet is 100% secure, and you provide information at your own risk.
9. CookiesOur website uses cookies to distinguish you from other users and to improve your browsing experience.For more information about how we use cookies, please read our [Cookie Policy].By continuing to browse our site, you consent to the use of cookies in accordance with this policy.
10. Changes to This PolicyWe may update this Privacy Policy periodically to reflect legal or operational changes. Any updates will be posted on this page with a revised “last updated” date.
11. Contact UsIf you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:Laura Vann LtdUnit 5B, The Courtyard, Sutton Coldfield, West Midlands, B75 7BU, United KingdomEmail: info@lauravann.co.uk
Last updated: October 2025